At noon, I bought a bottle of Coca-Cola. I unscrewed the cap and took a sip. I still had Coke in my mouth. When I saw the advertisement Qatar Phone Number List on the bottle that said "Drinking has a nerve reversal", I was startled, so I drank it. How come the nerves are reversed in one bite? Almost sprayed the Coke out. A closer look should be "drinking out of the spirit of reversal", thinking that it really makes sense, so that I immediately wake up when Qatar Phone Number List I was drowsy at noon. But I felt something was wrong. The words were a little small and weird. If I looked carefully, it turned out that it was "Drinking out of sentient beings". I don't know what Coca-Cola wants to express for a while, what is "emotion"? Heard of "God of Food" and "God of Rain", but now there is a "God of Emotion"? Now many big brands have inexplicable advertising slogans, Qatar Phone Number List but there are always people who think that such words are tasteful, and it is "pseudo-taste". In this case, outside of people's lives, no one speaks like this, so it can't impress anyone, and it's even less likely to form a communication effect. Why can't the spread effect be formed? 1. Because the principle of transmission is: stimulus-reflex Why do you need to stimulate consumers? Because consumers only care about things related to them, they can’t remember things that have nothing to do with them. For example: "Afraid of getting angry, drink Wanglaoji". "Fear of getting angry" is information stimulation Qatar Phone Number List "Drinking Wanglaoji" is a conditioned reflex Consumers are just getting angry, or have ever gotten angry. When they hear "fear of getting angry", they will immediately associate with themselves, so they will listen to the next sentence " Drink Wang Laoji" with high concentration, and then they will remember it in their hearts. . The next time I see signs of getting angry, I will Qatar Phone Number List immediately think of drinking Wang Lao Ji. Especially when your friends and colleagues say not to eat hot pot, they are afraid of getting angry. You will immediately associate and say to him: It's okay, I'm afraid of getting angry, drink Wanglaoji. So we design advertising slogans, and more importantly, help consumers design a sentence that consumers can convey to their relatives and friends. For example, Baidu's advertising slogan, "If you have a problem, click Baidu", this sentence has spread very Qatar Phone Number List widely. It is often seen in some groups. When someone asks a question, another person will throw an emoji on it. It was written "This group has reached a cooperative relationship with Baidu, if there is a problem, you can click Baidu". In addition, in our daily work, a colleague asked us a very common question. If we were busy, we would also say to him: If there is a problem, please Baidu . Therefore, the slogan is more important to help consumers design a sentence, allowing consumers to convey to his relatives and friends.