content payment also has the factor of over-distribution of members, especially domestic members, who have many problems themselves: First, the pricing is not high. The annual membership price of video sites is even lower than some audio paid courses, and the discount is even lower in the promotional season; Second, paid data generally contains a lot of water, including different forms of resource replacement such as operator packages, bundled members, and event gifts, which also account for a large share. This directly leads to the shrinking of membership services. Looking forward, the increase in membership prices and the progressive charges for value-added services other than members are inevitable. Looking back at the WeChat subscription account payment article, this form of direct payment for graphics and text has not really run out of a large enough platform and a mature enough business model, because the market space is not large.
The payment form of online text, audio and video platforms is mature enough, and it is difficult for WeChat payment to have much impact on the content payment pattern. However, considering the payment of WeChat subscription account from the perspective of WeChat commercialization, this may be a very important cut for the full-scale sms marketing service commercialization of WeChat, that is, allowing users to pay for services within the WeChat ecosystem. In fact, there have been a lot of WeChat in-app products and content including Xiao Miquan, Ten O'clock Reading, etc.,