If you need more leads, you can adjust your mailing list offer to make it appealing to more people. If lead quality was a problem, you can add some qualifying questions to your offer to improve lead quality. If the cost per response is an issue, you may mailing list want to look at direct mail formats that cost less. 19.
Follow-Up Strategy Only in some cases mailing list does a direct mail stand alone. Most direct mail programs - especially those that produce leads - need to be supported by a follow-up strategy that may include additional mail, email, phone or face-to-face sales calls.
We strongly recommend setting up an email nurturing program that stays in touch with all new leads - even if the leads are immediately mailing list turned over to sales. This can include email "drip" programs and email newsletters. Caution: Make sure your lead nurturing program is in place BEFORE you send out your mailing.