Opt-in is non-negotiable You can't talk about email marketing without talking about GDPR. I need a reason why people click Submit on the form. This often leads companies to find ways to buy off-the-shelf lists. Creating an email marketing list means that you need to adopt the following practices in accordance with the GDPR: 1. The data subject agrees or has another legal basis such as legitimate interests or existing customer relationships
3. Subject's right to request deletion of data It's easy for businesses to desperately buy a list because it's no longer possible to add a customer to the list without consent. However, this Cork Bicycle Rent zone is a dangerous game to play, even by swiping your credit card. There is a risk of following opt-in practices each time or facing heavy fines. Not only is it illegal, it is unethical. Because this list is of poor quality, there may be consumers who do not have a legitimate interest in your business . So what can you do to grow your email list organically? Here are three tips for creating an email marketing list: 1. Give people a reason ... Why is someone trying to give you their email address? Do you provide incentives to provide your customers with personal information? If they don't provide incentives, they are unlikely to sign up. Offer free updates, interesting content, valuable discounts, and be sure to articulate what they're getting in simple words. If someone turns off their first order by 50%, they'll want to sign up and receive content, but they can also be regular customers.