Tread carefully. Facebook makes it easy for your fans to choose Email Database to ignore you. It only takes two clicks for your fan to never see your updates again. If you're judicious with your posts, this should not be a problem. The most important thing to remember when posting on your page is that all your friends will see the post in their "News Feed." Ask yourself whether you Email Database think it's something they would like to see. If you have a new member of your dental team joining the office, Facebook is a great place to make that Announcement. If you ordered pizza for lunch and it showed up 20 minutes late.
You may want to reconsider making that post. To my mind, the art of effective social networking comes into play in the crafting of your communications Email Database campaign and content of the messages comprising your campaign. Your overriding objective is to ensure your friends Email Database read your posts and, with hope, derive something of value from them. Posting every once in a while when you see a great article about dental health is a good idea. You can also use your Email Database posts to promote your practice (perhaps a Facebook 'Friend Only' Whitening Certificate for just before the holidays). Simply put, when you do post to your friends, make it count.
Summary As you can see, there's no shortage of information to consider in crafting your social media marketing strategy, The practice that chooses to take advantage of this burgeoning opportunity will more quickly grow their practice. Set a realistic implementation Email Database schedule for yourself so you are not overwhelmed by the scope and breadth of the task. If by spam, someone means what I call "gaming the system" (legally, of course), then I've got no problem with it. Google's not a person. Yahoo! Answers is not a person. And I'm here to make money.