When the operation of adding a product is completed, the next step is to enter the shopping cart for specific product confirmation and settlement operations, which is the core phone number list function of the entire shopping cart system.
Since each user entry may be accompanied by different scenarios, the product logic of shopping cart management is relatively more complicated. To successfully persuade users and complete the final booking conversion, the design quality of shopping cart management is the key.
In the shopping cart management, the user will mainly go through the following steps: check and confirm the product information; select the exact specification, phone number list quantity and other order information; confirm the final price, and finally submit the order.
LikeShop shopping cart flowchart
This series of processes affects the user's final shopping decision, so the design should focus on the needs of both user experience and online marketing. Before checkout, the items added to the shopping cart by most users may not be in the final order phone number list list. At this time, the user's shopping decision is relatively more rational. Consumers will repeatedly compare and make choices. If the shopping cart can be timely Provide more and more effective decision-making references, I believe it will be easier for consumers to make decisions as soon as possible.
The first is to present the key information of the product to the user in the best way. Tell the user which products (including product pictures) have been added, what specifications, specific quantities, prices, whether there are discounts, etc. Different types of products may have different product information, but the most basic items is a must. The product image should be consistent with the specifications selected by the user, instead of using a unified product advertisement image, which will reduce the probability of wrong selection by the user.
1. Shopping Cart Product Information Elements
Product Title: Displays the product title in its entirety, with a link to the product detail page
Product image: usually a small square image (80x80), showing the exact image of the selected size
Selected Specifications: Displays the selected specification parameters, allowing the user to modify directly in the shopping cart
Product unit price: display the original unit price of the product, if there is a discount price, it can be displayed next to it
Order Quantity: Displayed as a quantity selection box, the maximum value is the upper limit of the product inventory, and the minimum recommended value is "0"
Price Subtotal: Single row subtotal price calculated based on unit price x quantity
Promotional information: Displays information related to promotions, such as how much free shipping is left, or which promotions the current product supports, etc.
Total Product Price: Displays the total price of all selected products, and the total amount calculated by combining the discount information after the promotion selection (Note: Shipping costs are usually not included in the total amount)
For products with promotional activities, it is necessary to clearly let users know: what are the current promotional activities of the product, how to meet the promotion conditions, and let users know the support status of the promotion at a glance. Two of the most popular promotions for consumers are “full discount” and “free shipping”.
Merchants all hope that consumers can buy more quantities. Both of these activities will prompt consumers to "collect orders" and meet the conditions of the activity. Similarly, in order to improve the success rate of consumers to collect orders, provide better Shopping experience, you can directly present product recommendations that can be combined on the shopping cart page, such as "current hot sale", "best match", "support similar promotions", etc., to help consumers purchase products smoothly and reduce the need to re-find The difficulty of a single item.
For the detailed product recommendation design logic, please refer to the design of the associated recommendation system in Chapter 8 above.
The second is to display the number of goods and the order of goods. As mentioned above, the number of items added to the shopping cart generally has an upper limit. In addition to the situation where most user scenarios cannot reach the upper limit, there is another aspect to consider the layout design of the shopping cart when displaying the goods, as a batch The checkout operation is obviously not suitable for using the page-turning design on the shopping cart page. All products should be displayed on one page for the user to complete all checkout operations on the current page.