The technology has been adopted by Phone Number List many publishers in Spain and we have a reliable reach across the country, as well as a growing footprint in Latin America. In 2021 we saw the number of identity solutions in the consideration set shrink . In general, advertisers Phone Number List and publishers are reviewing their options based on the reach of an addressable Phone Number List audience through probabilistic identifiers, deterministic identifiers, or a combination of both in the case of ID5.
Most players are looking for a global Phone Number List approach, available worldwide, rather than a solution that only works in restricted geographical areas. The main publishers, technology platforms and advertisers in Spain are working in this direction. 6. What Phone Number List predictions do you have for 2022? By 2022, I predict that both the success in testing and the large-scale Phone Number List adoption of universal identifiers will continue to increase. 2022 will be a pivotal year in the preparatory stages leading up to the 2023 cookie phase-out deadline.
I expect that the number of identity solutions Phone Number List will gradually decrease, paving the way for the most effective solutions in establishing the new infrastructure for the future of digital advertising and thus becoming industry standards. The search for Phone Number List better and more privacy-friendly identifiers will spread to other environments, such as connected television. I expect that channels will begin to restrict the availability of IP addresses for privacy and Phone Number List data protection reasons, paving the way for the deployment of alternative identifiers in this environment in 2023.