You may have heard the expression, “The best content doesn’t win; distribution does.”
This is why simply creating great content isn’t enough. You need a distribution strategy to make sure your content actually reaches its intended audience. Otherwise, you’ll just be wasting your time and money.
In this guide, you’ll learn what content distribution is and how to create and launch a winning content distribution strategy:
What is content distribution?
Types of content distribution channels
Create a winning content distribution strategy
What is content distribution?
Content distribution is the process of publishing and promoting content in various formats across multiple channels to reach as many people as possible.
Types of content distribution channels
The primary distribution channels are owned, earned, and paid channels.
Owned channels
An owned channel is one that you fully control.
Examples of earned channels include:
recommended name is what makes affiliate marketing such a powerful pillar of digital marketing.
Here we’ll walk you through our whatsapp number list step-by-step guide to using affiliate marketing to reach more of your audience.
Website or blog
Email list
TikTok
YouTube
Website or blog
Your website is the primary channel you own.
Ahrefs customers use the SEO tools on our website, but we also publish and distribute content here.
There are five main types of content on our website.
Guides – Resources to help customers get more organic traffic to their websites
Data studies – Unique insights and statistics about our industry
Product information – Updates about new product features
Free SEO tools – Interactive tools to let potential customers sample our paid service
Visual content – Charts, images, and infographics to help explain complex topics
Email list
A subscribe box is located on the top navigation bar and the sidebar of many articles on our website.
When a reader provides their email address, we offer, in exchange, a weekly newsletter where we share valuable SEO and marketing resources and product updates.